I’m Joelle ʻIhilani Birano, author of SoPupuka, a design/business blog where I share what I’m learning about graphic and web design, running an online business, freelancing, and balancing work with family.
How I Started Designing Stuff:
I started blogging back in 2010 when I became a mom, and quickly discovered the joy of tweaking the look of my blog, taking it through several incarnations, each time learning new design skills and creating my own style. Eventually I thought “Hmmm…why not try making stuff?” And SoPupuka was born. Everything you see here (including this website) was cooked up in the space between my ears.
What does “Pupuka” mean?
Pupuka is a Hawaiian word meaning “ugly.” However when used among friends, it has the opposite meaning: pretty, beautiful, attractive.
Weʻre all friends here right?