Heard on my current favorite podcast: Write what you love to read.
Is this as earth-shattering to you as it was to me? If you're writing for an audience, it can be really hard to figure out what they want to read. Even the best bloggers don't write posts that everyone loves all the time.
I know I'm not alone in this struggle.
Oddly enough know that I know exactly what I'm interested in reading, and what I'm not.
I love stories, words with personality and voice. I love behind-the-scenes type posts where I get to learn about how other people get stuff done. I love reading about people who come from completely different backgrounds (that's the anthropologist in me). I love reading about how people innovate.
On the flip side, I'm not crazy about reading tutorials - I prefer to watch videos for that. I don't read much about fashion, I don't read food blogs unless I'm looking for something specific (though I pin lots of pretty food)
So if I know what I like to read, doesn't it make sense to write that sort of stuff too? What do you think? Do you focus on writing stuff that you yourself would like to read?