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Aloha! I'm Joelle 'Ihilani Birano, a self-taught graphic designer from Hawaii but currently residing in Washington State while my husband goes to school. I'm a mom to 4 girlies and I can't seem to find a picture sans kid. #thisismylife

People always ask me what SoPupuka (SO-poo-poo-kuh) means. The word "pupuka" is a Hawaiian word that literally means "ugly," but we often use it to describe the people we love. Using undesirable words prevents evil spirits from becoming jealous of and harming loved ones. We may say "ugly" but what we really mean is "beautiful or beloved" - something we want to protect. 

SoPupuka is about capturing and protecting those things that are beautiful about life, especially life in the islands. Enjoy!