Yesterday on a bit of a whim I ditched Wordpress for Squarespace (I had been thinking about it but wasn't really planning on moving), and while it's taken some getting used to, I think my blog looks more professional and elegant than I could ever have done on my own, all with a lot less time and headache.
This change comes partly due to wanting to reposition myself as a home decor/lifestyle brand rather than the surf brand that I felt like was my only option even though that's not really ME. I really feel in my gut that this shift (even if it's just in my head) is a good one.
Initially I wanted to make a couple simple changes to my existing site, and every time I change the look of my site I get frustrated over the fact that I can't get EXACTLY what I want due to the fact that I don't really have the know how to create a completely custom Wordpress site.
Squarespace offers gorgeously designed templates with pretty decent flexibility to make it your own - no coding required. I used to be the total DIYer when it came to my website, but thinking about all the hours I wasted slamming my head against a wall trying to figure out code and test out a zillion plugins trying to get just the right functionality is just not worth it anymore. SO I'm forking over $8 a month to have a professional looking website that I'm proud of. If one day I leave Etsy, there's a built in store I can use here without having to direct customers to another site.
The biggest change design-wise is of course my header. You'll soon find that header on all of my social media channels. I decided to ditch the heart as a logo because I think SoPupuka is catchy and memorable enough to stand on its' own. I was also feeling a little restricted by the heart. It might be purely psychological, but getting rid of it frees me up to explore all kinds of new designs and new products.
My takeaway? Paying for something that would take you hours and hours to figure out on your own is worth it, and sometimes those spur of the moment decisions turn out to be the best of all.